Welcome to the 3rd part of my blogging tips! As you may have read on the previous parts (if you haven’t, click here for the 1st part, and here for the 2nd one), we’ve talked about some basic blogging guidelines, like what you should know when starting a blog, and how to choose your blog’s design. Today, we’ll discuss some of the basic ways to drive traffic to your blog.
1. Write amazing content.
The number 1 way to drive traffic to your blog, is a no-brainer. You must have amazing content to make readers want to come to your blog, again and again. This includes both text (which should be well-written and grammatically & syntactically correct) and photos (we’ll analyze this subject in one of our next parts). You can never go wrong, if your content is good*.
*Stay tuned for the next part of our blogging tips’ series to find out how to write amazing content and how to make your posts stand out.
2. Leave thoughtful and genuine comments on other blogs.
A great way to get your blog noticed, especially at first, is to visit blogs of your niche, and leave thoughtful and genuine comments on them. Some of them will come back to thank you and check out your blog, other ones won’t. But either way it’s a great start and it will get the attention of others bloggers who leave their comments there, who might want to check out your blog as well. For this reason, make sure that your comment has something useful and constructive to add, not just “cool blog”, “nice post” or the dreadful “want to follow each other?”, “follow me and I’ll follow you back”. I’ve written about this subject a thousand times, but I’ll say it one more time: Please don’t be a spammer blogger. The only ones you’ll attract with this technique are people who do the same. A genuine comment will take you much further, and it will bring actual readers to your blog and not just one time commenters, and “fake” followers (who will probably never visit your blog again in the future).
3. Create a Facebook page, a Twitter and an Instagram account for your blog.
Facebook, Twitter and more recently Instagram bring the most traffic to your blog. Create accounts there, follow your favorite people/blogs, and interact both with them, and your fans/followers. These accounts will be an extension of your blog, a place where your readers can get more updates from your blog, and have a more personal contact with you. Update it frequently, share exclusive material (that hasn’t been shown on the blog yet) and use it as a great way to promote your blog’s work. (You can find my accounts here: Facebook, Twitter, and now Instagram too).
Extra tip: As Carlinn of the blog Superficial Girls, mentioned on her post about how to start a blog: “It doesn’t matter if you think you might not use Twitter or Instagram or whatever else right now, go register for it anyway. You might not always feel like that and by then someone might have taken your username which can be very frustrating and annoying.” Thank you for this great tip Carlinn. It didn’t occur to me, but thank God mine was not taken 🙂
4. Be part of the community.
Join community sites like Independent Fashion Bloggers, Lucky Community, or for my Greek friends, Greek Beauty Bloggers, read their amazing and informative articles, that will help you with your blogging, share your content (where there’s this option available) and take part on events they host from time to time. The most important thing is to: engage, learn about blogging, and gain some more readers while doing it.
5. Join style sharing communities.
Join style sharing communities (like Lookbook.nu, Chicisimo, Chictopia, What I Wear, ASOS Fashion Finder, minoutfit.se etc.), is a great way to promote your personal style, and content. These sites will bring you, and therefore your blog, much more exposure. And if your style stands out from the crowd it will get you noticed. Amazing photos are always a plus. (Find my accounts here: Lookbook, Chicisimo, What I Wear, ASOS Fashion Finder).
6. Join Pinterest.
Pinterest is also a great mean to drive traffic to your blog. Pin your best blog photos (don’t overdo it), upload the ones you like from other sites/blogs, follow your favorite pinners, and repin their pins on your boards. Make sure to organize your boards in the best way (categorize them), add clever titles to them, add labels to your photos, and comment on pins you love. The more appealing your boards and pins are, the more repins (and therefore exposure of your work) you’ll get. Use it wisely, and you’ll get traffic for your blog. (Find my Pinterest account here)
Tip: Keep your best boards on the first row. These are the ones who get the most attention, so organize them properly.
7. Create a Bloglovin’ account and claim your blog.
Bloglovin’ is seriously the best way to follow your favorite blogs, and be kept updated about their latest posts. Bloglovin’ catches the RSS feed of every blog, and gathers their posts together, so it’s really easy to find them and follow them. You get their latest updates on your homepage whenever a new post goes up. The latest addition to the site is the ability to create your personal profile (and get a custom URL) and link it to your blog. I do all my blog reading through this site, and I notice that much of my traffic comes from Bloglovin’. And now that Google Reader will close down on July 1st, I strongly suggest to all my readers to start using Bloglovin’ and promote their account there. You’re going to love it! Want to know how to move your Google Reader RSS feed to Bloglovin’? Click here! (Follow me on Bloglovin here)
8. Write guest posts on other blogs.
Writing a guest post on another blog (in the same niche as yours), will get your blog more exposure. The followers of that blog, will check out your blog and if your content is good and to their likings, they might follow you too. Usually, the more well-known the blog is (or better the more engaging readers it has), the more traffic you’ll get for your blog. Make sure to write some great content, so they want to keep reading your articles, and follow your blog.
9. Host blog giveaways.
People love blog giveaways! It’s a fact. Hosting a giveaway can bring lots of traffic to your blog, especially if you advertise it properly (on sites/blogs/Facebook pages-groups that are created for this reason – NOT under your comments on other blogs – this is spamming!). Find something that your readers will be interested in winning as a gift, choose the best way for you to do it (manually or by using a giveaway tool like Rafflecopter), write down the rules, and the steps that need to be followed, and you’re ready! But remember: Even if giveaways are a great way to bring traffic to your blog (and you might gain lots of followers), keeping them is another story. To be sure that you’ll gain not only followers but also readers, follow as many steps as you can from this list!
So these were our 9 basic tips on how to drive traffic to your blog. I hope you enjoyed reading it and that you’ll find it useful. Make sure to check out the links below for more tips, and keep your eyes open for a new one, next month. And of course, don’t forget to leave us a comment below…we’d love to get your feedback. Have a great weekend!
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Για να διαβάσετε αυτό το άρθρο στα ελληνικά πατήστε εκεί που λέει: Language: Greek